Emotional Factors in March Madness Betting at SBG Global. March Madness betting is extremely exciting. When you look at the 2009 March Madness betting lines you should be aware of potential motivational or emotional edges and factors. March Madness betting definitely brings different emotional factors into play. Many bettors prefer March Madness betting just because of the greater variety of teams and styles, as well as a much larger disparity in talent between teams, but also because there are certain times in which a game may be carried by emotion which may not be fully factored into the March Madness betting odds.