With so many choices in odds football you definitely want to look for value. That means you want to lay fewer points on favorites and take more points on dogs. Football odds are kind of like shopping at a store. You want to pay less than you have too and the trick is to learn how to properly assess odds football each week. A good way to start is to look and see what the general gambling public likes and doesn’t like for the week’s football odds. First, there are the popular teams with national followings that get a lot of action regardless of merit such as the Dallas Cowboys, Green Bay Packers, New England Patriots and Indianapolis Colts in the NFL. You have Ohio State, Michigan, USC, Texas, Oklahoma, Notre Dame and others in college football that attract a lot of attention on the board. These teams are often worth less than what is posted on the football odds board because of their high public profile. It is also a fact of life that the media has a tremendous role in how the public perceives value. When you are looking for football odds value, both sides and totals, you must go where the public will not, much like a lake where the best catches are made where nobody goes to fish. Those ugly dogs as they are called can often be winning bets.