Sportsbook value in football is all about winning money. At least that’s what it should be anyway. Football oddsmaker sportsbook value is nothing more than taking dogs that are getting more points, or favorites that are laying fewer points than they should be.
Sportsbook value is not always easy to identify. When you are taking a wager at less than full value it is usually a loser in online sports betting. Laying too many points is one of the most common mistakes made in football betting and the one thing that you want to avoid doing when wagering at the sportsbook. Part of the quest for value against the oddsmaker sportsbook lines comes from simply playing percentages and knowing where value likely is and is not.
The first thing that a long time sportsbook handicapper will tell you is that you cannot sustain long term success by simply playing power home favorites. There is rarely online betting value in that type of play at the sportsbook. Why? Because that is what the “weekend warriors” are doing. The sportsbook masses comfort zone is such that they like power teams playing at home against weaker opponents. Anything that looks like the “straight up” annihilation to the masses is what looks like a sure thing and what they like to bet on versus the oddsmaker sportsbook lines.
Along those same lines, the sportsbook masses don’t like to take either dogs or road teams, two areas where they find no comfort. The football betting masses always assume, often incorrectly, that the underdog is always the lesser of the two teams in an oddsmaker sportsbook matchup. Online sports betting veterans who have succeeded consistently at football betting at the sportsbook will tell you that such notions are often ignorant and nowhere close to the truth.
With all of this in mind another step that you must take in correctly finding football betting value is to think like a sportsbook oddsmaker. And with that in mind, know that the sportsbook oddsmakers realize that the public prefers power home chalks and will, as a result, make those teams overlays more often than not in order to meet online betting consumer demand.
By making power home chalks into big favorites, there is an equal and opposite affect on the road dogs, who are transformed into value-added football betting plays because they are getting more points than is actually merited, which means that is where value is often found at the sportsbook.
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